With its new Scrambler, Ducati is gunning for younger motorcycle lovers – albeit ones with a love of retro styling.
The Italian firm has done away with much of the high tech wizardry seen in top-end Ducatis, having created a stripped down 803cc air-cooled V-twin.
But while the Scrambler is cheaper and simpler than any other Ducati available, the firm has ensured there are plenty of Scrambler (Seventies-inspired) branded clothing and accessories to buy too – so there is plenty of scope to increase the revenue stream for the Bologna outfit.
The four Scrambler models available are all based on the same engine and tubular steel frame. The Icon is the base model, the Classic is full-on retro, the Full Throttle is more sporty, and the Urban Enduro features a range of off-road styling cues.
Reviews have been positive so far, with Ducati UK reporting that 200 orders have been placed already. However, the healthy reaction from bike lovers is probably more to do with the social media blitz that has accompanied the launch. Whether or not you're bowled over by the 'beautiful biker people' marketing campaign, it looks as if the Scrambler will stake a claim in this lucrative segment.
Any of our motorbike breakdown cover customers keen to get behind the handle bars of a Scrambler will need £6,995 for the Icon version – competitively priced for a Ducati – and an extra £1,000 for any of the other three versions. However, for those who are attracted by the many extras available, the final price tag could be considerably more.
Key rivals:
- Harley-Davidson Sportster Iron 883, from £7,145
- Moto Guzzi V7 Stone II, from £6,934
- Triumph Scrambler, from £7,699
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